Episode 62 – Gamification Carrots & Sticks

Phaedra and Michael M hold down the fort for the podcast, discussing the treatment of video games in the media in the wake of the tragic Navy Yard shootings and drawing some interesting thoughts on the nature of serious games to assist with mental health.

Gamifying Travel
They continue with a discussion on gamifying travel, and explore an idea where the game is to crowdsource the best travel options & prices between city pairs, setting up a competition to find the best solution using humans instead of algorithms.  The suggestion for how to monetize this game brings up the experiment in Sweden with the speed camera lottery, where abiders (those who observe the posted speed limit) are entered into a lottery to win the fines of those that speed.  As is their nature, Phaedra and Michael explore ways to game the game, and come up with some interesting solutions, including having an option in Waze to optimize travel routing to maximize entry into such contests and methods to avoid creating situations such as in Benson NC where people might cruise up and down the road in hopes of getting more entries in the lottery.

Gamifying work processes
Strava is a geolocation-based exercise game for runners and bikers that reward the fastest times on a stretch of road with a crown to be defended and won back, should someone best your time.  Strava is used as a base to consider whether there’s a way to find a process that we want people to comply with, want them to execute as quickly as possible, minimize escapes by reinforcing abiders are put into a lottery to win something of value to them.  The additional randomness of the reward – the carrot – may get more people to opt in and play.  Figuring out what is meaningful to the player is key.  How can gamification and serious games help people to adopt a new process with carrots and sticks?   There is a game in there, we just need to tease it out.  We would love to hear your ideas!

upcoming conferences 
Michael M will be speaking at IBM Business Connect ( http://www-01.ibm.com/software/de/events/businessconnect/agenda.html ) on the theme of Smarter Supply Chain on the 15th of October in Mannheim, Germany.  His other speaking engagements may be found on Lanyrd – http://lanyrd.com/profile/carolinabigblue/

Phaedra will be a panelist on October 28th, at TransOvation (http://www.transovation.org) in San Jose, California, focusing on the theme of “New Technologies and Workplace Practices That Can Help Organizations Become More Innovative”

Selected show links:
Huffington Post article “House Set To Examine Link Between Video Games, Culture Of Violence In Wake Of Navy Yard Shooting”  http://www.huffingtonpost.com/2013/09/20/video-game-lobby_n_3957441.html
Sweden’s speed camera lottery — http://www.thefuntheory.com/speed-camera-lottery-0
Strava – http://www.strava.com/mobile

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