Episode 98 – Something Sweet in Your Neighborhood:
Phaedra and Michael M take you on a fast introduction on the latest Alternate Reality game called Endgame launched this week by author James Frey in conjunction with Google’s Niantic Labs, spin through some thoughts about brand interaction using the example of Krispy Kreme’s marketing game tie in to the 30th Anniversary of the Ghostbusters movie and ending with some tasty teasers for the upcoming Serious Games Showcase and Challenge, where you can see Phaedra as one of the judges this December at the Orlando event.
This week we get a little peak behind the current of a very popular Alternate Reality Game experience at IBM that Phaedra led at IBM. It was the very first corporate wide ARG played at IBM. The purpose was to introduce IBMers to the next generation of our Social Business Tools. We discuss the value of understanding the audience for your game, and the expected outcomes. We also learn that the player is not always going to play the game you want them to play, but as long as the lesson is learned it is well worth it.
Michael M describes his Oscar worthy performance to engage his team in Budapest in this alternate reality. While Phaedra describes the trials and tribulations of building the story, and navigating the corporate minefield on what is the right story for a business game.
We also that ultimate question – can you make gamify at work with out Badges and Points? List to this week’s episode and find out!!