Episode 105 – Glad to be of Service

Phaedra and Michael M start off the year talking about InterConnect 2015, where Phaedra will be on the main stage speaking about the power of games.  Continuing on into how the card game for Rejection Therapy operates, a couple of throwback shows from Ross Smith’s experiences with personification of water coolers and buildings at Microsoft and David Szilagy’s & Balás Vedres experiences with Gravitent are recalled. The concept of how brands such as @AmericanAir have a personality based on on the way that people interact with them, or in Ross’ case, how people at Microsoft interacted with a water cooler … Continue reading

Episode 86 – App Granularity & Gamification

Sandy, Phaedra and Michael R. are traveling, on vacation or otherwise engaged in important work, so Michael M. takes a shot at a solo show to explore some thinking on how a number of major apps are breaking down their function into smaller bite sized bits and deploying them as individual apps. Examples of this are FourSquare, with its Swarm app, Facebook, with the Messenger app, alongside some of the recent acquisitions like Instragam and WhatsApp. Linking to the Gamification theme of this podcast, Michael muses on how this application functionality breakdown allows for smaller component pieces of functionality can … Continue reading