Episode 43 – Snakes on a Game

Michael M and Phaedra discuss San Francisco Gamification Summit, the ModSim conference in Virginia and touch on gamification, loyalty, collaboration, wearable computing, ethics and much more.

Rajat Paharia’s keynote from the Gamification Summit sparks some interesting thoughts on Loyalty 3.0 — not just to products and services, but also to missions and organizations.  Harley Davidson is often cited as an example of customer loyalty and the ecosystem/community that surrounds a product, service, or in the case of HD, the lifestyle.  It will be interesting to see how games build loyalty.

Michael and Phadera riff on the idea for how gamification and business analytics could help by envisioning how a mobile device salesforce could be encouraged to take action based on what is selling when certain team members are on the floor and how to handle stock out situations in one location with available supply in another, driving a collaborative win for the company using big data and real time feedback.

The Simpsons: Tapped Out is used as the jump off point for this salesforce riff, given the April-May game within a game where players collect snakes to win virtual prizes and eggs, which have no value to the player collecting them, but have high value to friends of the player, who may ‘hatch’ those eggs to collect the snakes within them.  By giving away eggs, a player may receive eggs from her friends to continue the gameplay.  Consider how a serious game designer leverage this principle for business use, where an asset for one player has no value to that individual, but to another player, that asset does have value.


Simpsons Tapped Out: Lots of Eggs

Google’s “a Google a day” game is an intriguing game to make you a more adept searcher, or perhaps Google a more responsive search engine, or maybe something much, much more…

Looking forward to next week’s show where we will be back at full co-host power!

Selected show links

San Francisco Gamification Summit — http://gsummit.com/sf13/speakers/

Will Wright — http://www.stupidfunclub.com

Nolan Bushnell — http://en.wikipedia.org/wiki/Nolan_Bushnell

Rajat Paharia — http://www.bunchball.com/about/management

Rajat Paharia’s new book:  Loyalty 3.0: How Big Data and Gamification are Revolutionizing Customer and Employee Engagement —  http://www.amazon.com/Loyalty-3-0-Revolutionize-Engagement-Gamification/dp/0071813373

ModSim World 2013 — http://www.modsimworldconference.com

A Google A Day — http://agoogleaday.com/#game=started