Episode 182 – Dungeons and Nike

Thanks to @andypiper for sharing with us this cool Dungeons & Dragons tabletop, that Michael and Michael imagine could be brought to life via augmented reality like the Holochess example in Star Wars Episode IV. What can be more personal than something you wear?  Nike’s new brand engagement digital experience with their recently announced Connected NBA jersey is precisely that.  Once a fan has committed to buy a team jersey financially, and linking that jersey to an account, the idea of what you could do next with all that data is extremely intriguing.  What if this was not an NBA … Continue reading

Episode 43 – Snakes on a Game

Michael M and Phaedra discuss San Francisco Gamification Summit, the ModSim conference in Virginia and touch on gamification, loyalty, collaboration, wearable computing, ethics and much more. Rajat Paharia’s keynote from the Gamification Summit sparks some interesting thoughts on Loyalty 3.0 — not just to products and services, but also to missions and organizations.  Harley Davidson is often cited as an example of customer loyalty and the ecosystem/community that surrounds a product, service, or in the case of HD, the lifestyle.  It will be interesting to see how games build loyalty. Michael and Phadera riff on the idea for how gamification … Continue reading