Episode 98 – Something Sweet in Your Neighborhood:
Phaedra and Michael M take you on a fast introduction on the latest Alternate Reality game called Endgame launched this week by author James Frey in conjunction with Google’s Niantic Labs, spin through some thoughts about brand interaction using the example of Krispy Kreme’s marketing game tie in to the 30th Anniversary of the Ghostbusters movie and ending with some tasty teasers for the upcoming Serious Games Showcase and Challenge, where you can see Phaedra as one of the judges this December at the Orlando event.
Krispy Kreme / Ghostbusters 30th Anniversary partnership — http://variety.com/2014/film/news/krispy-kreme-ghostbusters-donuts-1201306918/
Krispy Kreme / Cheerwine partnership — http://uncpressblog.com/2012/08/14/north-carolina-icons-cheerwine-krispy-kreme/
Serious Games Showcase & Challenge — http://sgschallenge.com/wordpress/