Episode 122 – Motivational Design

Phaedra and Michael M start off the show with a discussion about Phaedra’s experience at the SimTecT conference in Adelaide, Australia.  Phaedra reflected on an interesting question posed to her while at the conference — how motivational design could be used to extract someone from an indoctrinated, calcified way of thinking.  Motivational design leads to humanitarian design and then on to persuasive design, not just for simulation content, but also for how the experience is created and tailored for the user to know when and how to interrupt their flow for maximum benefit and impact. As you pass through the … Continue reading