Episode 53 – Mad (Wo)Men and MOOCs

Michael M with Coca Cola

Michael M with Coca Cola

 

Phaedra and Michael M talk about reaching people in different ways — through advertising, in game purchases, marketing, and education.  Establishing relationships between organizations and people, whether from a brand to a person, a game to a player, and an instructor to a student are all changing and scaling up.

Phaedra and Michael discuss how that specifications for all courseware should be structured so that anything could be plugged into a MOOC (Massively Open Online Course).  Imagine what could be — mobile, social learning, in-course purchases, power ups, gamification, audio, video, and even more!

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Selected show links

 

SuperAwesome Launches Mobile Ad Network — http://techcrunch.com/2013/07/11/kmn/
womengamers.com — http://womengamers.com
more Hungarian Coca-Cola advertising —

Hungarian Coca-Cola ad

Hungarian Coca-Cola ad

Blackboard founders say Online Education to Put Price Pressure on Traditional Schools — http://techcrunch.com/2013/07/11/blackboard-co-founders-says-online-education-set-to-put-price-pressure-on-traditional-schools/
MOOC — http://en.wikipedia.org/wiki/Massive_Open_Online_Course
Kahn Academy — http://www.khanacademy.org
Office of Science, Technology and Planning – http://www.whitehouse.gov/administration/eop/ostp
Goldie Blox — http://www.goldieblox.com
Mad Men TV show – http://www.amctv.com/shows/mad-men

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