Episode 182 – Dungeons and Nike

Thanks to @andypiper for sharing with us this cool Dungeons & Dragons tabletop, that Michael and Michael imagine could be brought to life via augmented reality like the Holochess example in Star Wars Episode IV. What can be more personal than something you wear?  Nike’s new brand engagement digital experience with their recently announced Connected NBA jersey is precisely that.  Once a fan has committed to buy a team jersey financially, and linking that jersey to an account, the idea of what you could do next with all that data is extremely intriguing.  What if this was not an NBA … Continue reading