Episode 176 – I Got Slimed!

Who you gonna call?  Three friends, we hope, to rush over to Madam Tussaud’s Ghostbusters Experience to check out the Void’s “Hyper-Reality” take on your becoming a Ghostbuster, and immersing yourselves in a full body simulation, where you can walk around wherever you wish within the bounds of the simulation.  This is different from the classic VR experiences where you are tethered to a small location by the wire on your Oculus Rift or HTC Vive.  From the YouTube video, this mixed reality experience overlays the special effects of the Ghostbusters world over real world objects, wearing a proton accelerator … Continue reading

Episode 98 – Something Sweet in Your Neighborhood

Episode 98 – Something Sweet in Your Neighborhood: Phaedra and Michael M take you on a fast introduction on the latest Alternate Reality game called Endgame launched this week by author James Frey in conjunction with Google’s Niantic Labs, spin through some thoughts about brand interaction using the example of Krispy Kreme’s marketing game tie in to the 30th Anniversary of the Ghostbusters movie and ending with some tasty teasers for the upcoming Serious Games Showcase and Challenge, where you can see Phaedra as one of the judges this December at the Orlando event.         Selected links … Continue reading