Episode 98 – Something Sweet in Your Neighborhood

something sweet

Episode 98 – Something Sweet in Your Neighborhood:

Phaedra and Michael M take you on a fast introduction on the latest Alternate Reality game called Endgame launched this week by author James Frey in conjunction with Google’s Niantic Labs, spin through some thoughts about brand interaction using the example of Krispy Kreme’s marketing game tie in to the 30th Anniversary of the Ghostbusters movie and ending with some tasty teasers for the upcoming Serious Games Showcase and Challenge, where you can see Phaedra as one of the judges this December at the Orlando event.

Capture the Stay Puft Marshmallow Man!       Eat the Slimer Doughnut

Selected links
Endgame — http://endgameancienttruth.com
Niantic labs — http://en.wikipedia.org/wiki/Niantic_Labs
Ingress — https://www.ingress.com

Krispy Kreme / Ghostbusters 30th Anniversary partnership — http://variety.com/2014/film/news/krispy-kreme-ghostbusters-donuts-1201306918/

Krispy Kreme / Cheerwine partnership — http://uncpressblog.com/2012/08/14/north-carolina-icons-cheerwine-krispy-kreme/

Serious Games Showcase & Challenge — http://sgschallenge.com/wordpress/

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Episode 28 – Dating Flashmob

Michael and Phaedra express their love of martial arts, and how they don’t mind deceiving themselves in the least, by gaining cardio exercise benefits while doing something inherently fun.  “Dirt runs faster than I do” says Phaedra, thinking that zombies chasing her would be a great motivator to run even faster!  Talk about living in the undead moment!

 

Phaedra and Michael talk about a wide variety of alternate reality games (ARGs), from the recently started Google Niantic Project, to the stolen Audi (from 2006 if you can believe that!) to the MIT Game Lab’s Smithsonian game.

 

Then, the concept of applying games to dating is raised, and while you may think that Phaedra and Michael would start thinking about The Dating Game — no, they take it fully in the more modern way, with phones acting as agents and helping to arrange Dating Flashmobs!

 

Concluding this show with saving throws featuring videos from Rhett & Link, Michael and Phaedra agree that if you have a tough problem, call the bacon bot ARG and have a good laugh.  And a hot tip…  if you watch the video in full screen view, there are some hidden videos interviews to find.

 

Selected show notes links

 

TechCrunch article:  Are Games Really That Persuasive?  — http://techcrunch.com/2012/11/10/are-games-really-that-persuasive/

 

Quest Center — http://chquestcenter.com

American Ninja — http://wunc.org/tsot/archive/American_Ninja.mp3/view?searchterm=american%20ninja

 

Zombies, Run — https://www.zombiesrungame.com

 

Niantic Project — Day of Weirdness — http://www.nianticproject.com

 

That’s Niantic — not to be confused with Nyan Cat — http://www.nyan.cat

 

Requesting an invite via Ingress — http://www.ingress.com

 

Audi game — find the stolen Audi — http://kotaku.com/038191/stolen-audi-could-be-viral-marketing-game

 

MIT Game Lab Smithsonian ARG — http://www.fastcompany.com/1748531/mit-creates-one-video-game-youll-be-thrilled-see-your-kid-get-hooked

 

 

saving throws 

Michael M — rub some bacon on it video — http://www.youtube.com/watch?v=wSReSGe200A

Phaedra — the breakup song — http://www.youtube.com/watch?v=TyfNZs2dPto&feature=relmfu

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