Episode 76 – Play Games at IBM
This week we get a little peak behind the current of a very popular Alternate Reality Game experience at IBM that Phaedra led at IBM. It was the very first corporate wide ARG played at IBM. The purpose was to introduce IBMers to the next generation of our Social Business Tools. We discuss the value of understanding the audience for your game, and the expected outcomes. We also learn that the player is not always going to play the game you want them to play, but as long as the lesson is learned it is well worth it. Michael M … Continue reading
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