Michael and Michael look at how companies and community organizations will game advertising thru contest and social media. Would you be willing to spam your friends with social content for a chance to reduce the cost of something you already do? Is it Spam if you really like doing it, and are likely to do it anyway? Is Facebook social gaming more valuable than Twitter following? How do you determine the authenticity of a review or reviewer? Is the voice of the reviewer consistent?
We also give a quick teaser for our upcoming interview with the inventor of the IBM Design Thinking Game – Sean Pizel and his game “Wild Ducks”.