e472 — Pixels, Prices and Pico | Games At Work dot Biz

Photo by Michael Martine, Fourth of July fireworks in Kenan Stadium, Chapel Hill, NC 2012

Published 15 July 2024

Michael R and Andy get together to talk through this week’s stories while Michael M is away. The co-hosts discuss Generative Reality, Renault’s gamification of automotive safety, AI algorithmic price segmentation, drones vs fireworks, the future of Futurama and more.

Starting off this episode, Michael R notices Andy’s new Ray Ban Meta Smart Glasses – while they are still very new to Andy, there will be certainly be stories beyond the purchase experience to hear in the coming days and weeks. After a quick recount of some impending game launches for the balance of 2024, the conversation turns to the concept of Generative Reality, whereby reality is generated on the fly and non player characters (NPCs) interact with a user in a metaverse meets spatial computing meets chatbots kind of way. Gareth and Bill in their final podcast posit Generative Reality as a way to solve the ‘lobster in a backpack’ problem with generated speech and images to create holodeck-esque experiences to be shared. Could it be that such computer generated experiences could be as compelling as lucid dreaming?

After touching on an article from Fast Company about drones used for skywriting, advertising and celebrations, Andy and Michael switch gears to discuss the Intelligent Speed Assistance (ISA) warnings in Andy’s new car. Also up is an article on Renault’s automotive gamification which takes inputs like ISA to calculate a driver’s score. This reminds the pair of the OBDII black box driven insurance segmentation, which follows naturally to the next article of AI price segmentation and differentiation.

Wrapping up the episode is some excitement about the future of Futurama – with a new season’s worth of shows starting later in July. Bender selling an NFT of himself. Who’d a thought he would do that?

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