Episode 53 – Mad (Wo)Men and MOOCs

  Phaedra and Michael M talk about reaching people in different ways — through advertising, in game purchases, marketing, and education.  Establishing relationships between organizations and people, whether from a brand to a person, a game to a player, and an instructor to a student are all changing and scaling up. Phaedra and Michael discuss how that specifications for all courseware should be structured so that anything could be plugged into a MOOC (Massively Open Online Course).  Imagine what could be — mobile, social learning, in-course purchases, power ups, gamification, audio, video, and even more! We are just delighted to have had … Continue reading

Episode 28 – Dating Flashmob

Michael and Phaedra express their love of martial arts, and how they don’t mind deceiving themselves in the least, by gaining cardio exercise benefits while doing something inherently fun.  “Dirt runs faster than I do” says Phaedra, thinking that zombies chasing her would be a great motivator to run even faster!  Talk about living in the undead moment!   Phaedra and Michael talk about a wide variety of alternate reality games (ARGs), from the recently started Google Niantic Project, to the stolen Audi (from 2006 if you can believe that!) to the MIT Game Lab’s Smithsonian game.   Then, the … Continue reading