Episode 98 – Something Sweet in Your Neighborhood:
Phaedra and Michael M take you on a fast introduction on the latest Alternate Reality game called Endgame launched this week by author James Frey in conjunction with Google’s Niantic Labs, spin through some thoughts about brand interaction using the example of Krispy Kreme’s marketing game tie in to the 30th Anniversary of the Ghostbusters movie and ending with some tasty teasers for the upcoming Serious Games Showcase and Challenge, where you can see Phaedra as one of the judges this December at the Orlando event.
Sandy, Phaedra and Michael M. find the uncommon ties, to bring together people, planet & profitabiliy through the engagement power of gamification in this episode. The discussion spans Human Resoures, with Phaedra speaking in Paris this week, to Nike’s gamification ideas from the Harvard Business Review Game Jam, to Tesla’s strategy to deliver an electric car for everyone. The ideas spark and arc between the co-hosts around ways for how individuals can participate economically in the new opportunties that are opening up through the intersecting business models from Solar City, Schneider Electric and Tesla. Ideas on SMS-based gaming and local events are also discussed, from Saxapahaw, NC’s Switchpoint conference and a teambuilding exercise on Margitsziget in Budapest where Michael plays the role of the “fehér nyúl”.
A very happy Mother’s Day to Sandy, Phaedra and all the Moms listening in to the podcast!