Episode 122 – Motivational Design

Innov8

Phaedra and Michael M start off the show with a discussion about Phaedra’s experience at the SimTecT conference in Adelaide, Australia.  Phaedra reflected on an interesting question posed to her while at the conference — how motivational design could be used to extract someone from an indoctrinated, calcified way of thinking.  Motivational design leads to humanitarian design and then on to persuasive design, not just for simulation content, but also for how the experience is created and tailored for the user to know when and how to interrupt their flow for maximum benefit and impact.

As you pass through the rabbit hole, and into the game, you learn something new.

We hope you enjoy this episode!

Selected links

SimTecT conferencehttp://www.simtect.com.au
SimTecT speakers, with Phaedra on the top rowhttp://simtect.com.au/speakers
Phaedra’s Master Class on Gamificationhttp://simtect.com.au/master-class–phaedra-boinodiris-
Coleco Head to Head Footballhttp://www.ebay.com/sch/items/?_nkw=coleco+football&_sacat=&_ex_kw=&_mPrRngCbx=1&_udlo=&_udhi=&_sop=12&_fpos=&_fspt=1&_sadis=&LH_CAds=&rmvSB=true 
Switchpoint conference in Saxapahaw, NChttp://event.switchpointideas.com
Pokemon Go — http://www.pokemon.com/us/pokemon-video-games/pokemon-go/

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About Michael Martine

Michael is a co-founder and co-host of Games at Work as well as a dad, Tar Heel, sousaphone player and martial artist whose interests include quantum physics, neuroscience, philosophy, music, LEGO, patenting and game technology used for business.

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