Author Archives: Michael Martine

Episode 122 – Motivational Design

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Phaedra and Michael M start off the show with a discussion about Phaedra’s experience at the SimTecT conference in Adelaide, Australia.  Phaedra reflected on an interesting question posed to her while at the conference — how motivational design could be used to extract someone from an indoctrinated, calcified way of thinking.  Motivational design leads to humanitarian design and then on to persuasive design, not just for simulation content, but also for how the experience is created and tailored for the user to know when and how to interrupt their flow for maximum benefit and impact. As you pass through the … Continue reading →

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Episode 116 – Monster Bash

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This week we are especially delighted to have two special guests on the show, Eric Mertens from Galois, Inc.  and Aaron Camerata from voidALPHA to share their insight and experience on the Verigames project with DARPA over that past couple of years. Aaron does a fantastic job explaining how playing the game Monster Proof helps improve code quality by players playing the game in his recent blog post “Games…for Science!”  http://voidalpha.com/blog/ce6a4/monster-proof—how-it-works . The concept here is pretty simple — can crowdsourced players playing a game perform formal verification / code testing faster and more cost-effectively than testers following the traditional development … Continue reading →

Podcast: Play in new window | Download (Duration: 35:24 — 24.5MB) | Embed

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Episode 105 – Glad to be of Service

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Phaedra and Michael M start off the year talking about InterConnect 2015, where Phaedra will be on the main stage speaking about the power of games.  Continuing on into how the card game for Rejection Therapy operates, a couple of throwback shows from Ross Smith’s experiences with personification of water coolers and buildings at Microsoft and David Szilagy’s & Balás Vedres experiences with Gravitent are recalled. The concept of how brands such as @AmericanAir have a personality based on on the way that people interact with them, or in Ross’ case, how people at Microsoft interacted with a water cooler … Continue reading →

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Episode 98 – Something Sweet in Your Neighborhood

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Episode 98 – Something Sweet in Your Neighborhood: Phaedra and Michael M take you on a fast introduction on the latest Alternate Reality game called Endgame launched this week by author James Frey in conjunction with Google’s Niantic Labs, spin through some thoughts about brand interaction using the example of Krispy Kreme’s marketing game tie in to the 30th Anniversary of the Ghostbusters movie and ending with some tasty teasers for the upcoming Serious Games Showcase and Challenge, where you can see Phaedra as one of the judges this December at the Orlando event.         Selected links … Continue reading →

Podcast: Play in new window | Download (Duration: 15:21 — 17.9MB) | Embed

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