alternate reality games, augmented reality metro cards, macOS & Mario, and immortality via AI Continue reading
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Serious games for corporate education & engagement, data visualization for cancer & Doom, wearable for getting help with opioid overdoses and wrap up of 2018. Continue reading
Podcast: Play in new window | Download (Duration: 45:54 — 21.2MB) | Embed
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Sandy, Phaedra and Michael M. find the uncommon ties, to bring together people, planet & profitabiliy through the engagement power of gamification in this episode. The discussion spans Human Resoures, with Phaedra speaking in Paris this week, to Nike’s gamification ideas from the Harvard Business Review Game Jam, to Tesla’s strategy to deliver an electric car for everyone. The ideas spark and arc between the co-hosts around ways for how individuals can participate economically in the new opportunties that are opening up through the intersecting business models from Solar City, Schneider Electric and Tesla. Ideas on SMS-based gaming and local … Continue reading
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This week we get a little peak behind the current of a very popular Alternate Reality Game experience at IBM that Phaedra led at IBM. It was the very first corporate wide ARG played at IBM. The purpose was to introduce IBMers to the next generation of our Social Business Tools. We discuss the value of understanding the audience for your game, and the expected outcomes. We also learn that the player is not always going to play the game you want them to play, but as long as the lesson is learned it is well worth it. Michael M … Continue reading
Podcast: Play in new window | Download (Duration: 18:12 — 21.0MB) | Embed
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